Priyanka Chopra is a happy lady, and why not. The actress has recently been named as the brand ambassador of Digital Direct Broadcast (DDB) TV technology.
An interactive session was organised in Mumbai recently to inform the audience about the expertise of the new age platform. Enabling the television of today to compete against smartphones and tablets, the DDB Platform will empower consumer to perform multiple functions never experienced before on one single platform.
Spearheading the talk at the event, the brand new DDB ambassador Priyanka Chopra said, “I consider myself as a geek’s fantasy, so when DDB team approached me, it was impossible for me not to be associated, as it’s very fascinating to be a part of progressive evolution of technology. The technology will bring television at par to compete against the innumerable smartphones and tablets in the market. The DDB platform will empower owners of TVs to perform multiple functions never experienced before on one single platform.”
A first-of-its-kind technological innovation, the new age platform is poised to bring about an unbeatable audio-visual experience right onto one’s television screens, to coincide with digitalisation across four metros in India.